I expertly deliver digital-focused and integrated strategy, solutions, and creative vision—ensuring execution is aligned with business objectives. Specializing in health and wellness, home and style, and culture and community, I have marketed globally, and directed cross-cultural initiatives in North America and Europe. In our increasingly tech-driven world, I continue to provide personalized, client-focused services with a human-centered approach. This is the story of how it started…

Backed by an Advertising degree and minor in communications from a top-tier university, I began my integrated career in Los Angeles in the 1990s with entertainment publicity and event promotion. One of my clients was Pollack Media, known as the “golden ear” of popular music, the largest media advisory firm in the world at the time, reaching hundreds of millions of listeners. I publicized their annual music conferences in Los Angeles, where radio stations attended private concerts, and networked with record execs and musicians—Sting, Rod Stewart, Tom Petty, Lenny Kravitz, Don Henley, Joni Mitchell, Jon Bon Jovi, Billy Idol, Queen, and Kiss, among many others. Analog radio broadcasting—and promotion—were at the cusp of digital, influencing the next chapter of my career.

A few years later, in 1996, I worked as Director of Creative Development & Producer, with Spence Bovee, the Executive Producer & President of December Interactive, a digital pioneer that revolutionized the standards and practices for interactive marketing, publicity, and entertainment. I was involved with the development and beta-testing of the company’s groundbreaking six-episode interactive campaign, “Mission: Impossible - The Web Adventure”, produced for Paramount Pictures and Apple to promote the film's theatrical release starring Tom Cruise. The series broke the Internet with an unprecedented 36 million hits in the first six weeks. I also co-produced Other People's Problems, the first original entertainment website for the newly formed Paramount Digital Entertainment. As one of the Internet’s first websites to transform into a live broadcast talk show, we used a hybrid format with email and new streaming audio technology for fans to call in and get advice from the co-hosts.

The late 1990s were an exciting and experimental period that inspired other innovation in the new millennium. To stay on top of the transformative changes, I completed additional university courses in digital creative, and used those skills as an early adopter of digital marketing as the Owner/Artist Manager and Producer of a photography agency for eleven years, and consulting roles later. For four years in the late aughts, I also co-created and co-directed a groundbreaking fashion photography immersion program with a partner—mentoring about a 100 aspiring photographers in Paris and Los Angeles from ten countries. We caught a wave, just as digital SLR cameras fully took over from analog and social media exploded—allowing accelerated, more economical education and global marketing. It was the best of both worlds—state-of-the-art digital technology and hands-on experiential that I had always excelled at.

In the last fifteen years as a consultant, content producer, and marketing/ communications executive, I have continued to evolve with digital, including the latest AI frontier. Never one to stay static, I’m integrating shifts in methodology and tech advances just as we did in the early days of the Internet. It’s even more of a Wild Wild West now than it was then, especially surrounding ethics, governance, and compliance, and I’m responsibly using those frameworks and safeguards when needed. With all of the hype surrounding AI, it cannot replace lived experience, human instincts, or the impact of true emotional connection. The value of AI, at least currently, is scale and speed. When it makes sense, I incorporate it into the range of other relevant strategic, creative, and operations solutions that I offer—looking to the past to inform the future.