About

With a strong work ethic and successful track record, I’m a results-driven collaborator, leader, and advisor translating business objectives and creative vision into actionable solutions. Experienced with startups, nonprofits and top global brands, I develop and execute multi-channel marketing and communications strategies, with an emphasis on digital technology, and solve operations challenges related to internal processes and infrastructure.

I’m also a published editorial writer, have been a guest speaker at universities and trade schools, and mentored 100+ students in a program that I co-founded. In my free time, I like to travel and lately have been furthering my creative writing skills by co-authoring a well-researched non-fiction book centered on the magazine and advertising industries.

Marketing / Communications strategy and execution
To strengthen brand identity, engage diverse audiences, and drive revenue growth:

• multi-channel B2B and D2C strategy and execution including positioning, branding, creative and content

• digital solutions including enterprise-level websites, e-commerce websites, recruitment sites, cloud portal integrations, internal intranets, videos, and campaigns

• data-driven research, surveys, and analytics

• partnering with legal and IT on compliance and other requirements

Operations strategy and execution
To improve workflow, productivity, and bring silos together into cross-functional systems:

• department infrastructure, managing teams and vendors, training, and mentoring

• gap analysis, assessments, business and technical use cases, creative reviews, and securing business partners through Requests for Proposals (RFPs)

• digitally-integrated organizational structure for KPIs, processes, policies, knowledge bases, and training documents

  Connect on LinkedIn:  linkedin.com/in/ginasilverstein