case studies
culture,
destination
Summary: Developed and conducted six-month creative review and search for an integrated advertising and public relations firm for this treasured Los Angeles cultural and educational destination.
Operations / Marketing and communications
Advertising and PR creative review
Internal processes and goals analysis
Profile development
Agency discovery process
Request for Information (RFI)
Request for Proposal (RFP)
Liaison between agencies and organization
Q&A, presentation rounds, and final pitch management
Executive wrap-up report
Health & wellness, Style & Culture
Summary: Published editorial, website copy, and visuals, including photography and video production, specializing in Health & Wellness, and Style & Culture topics.
Multi-channel marketing and communications
Long-form interviews, writing and editing
Website content and SEO
Short form blogs
Campaign copy
Video scripting, interviews, and production
Photo production and art buying/selections
Health & wellness
Summary: Collaborate with c-suite, management teams, and external partners to provide digital marketing and operations services for one of the largest community hospitals in Los Angeles.
Digital marketing and communications
Marketing strategy for diverse D2C and B2B audiences
Project management for enterprise website redesigns and portal integrations
Strategy, UX/UI design, and content for new recruitment micro-site
Internal intranet from planning to implementation
SEO and digital campaign strategy and execution
Partnering on HIPAA and ADA compliance
Analytics and reporting
Writing, editing and creative direction
Fundraising campaigns (multi-channel)
Operations
Gap analysis, need assessments, surveys, and interviews
Business and system use cases
SaaS app evaluations
Identifying and documenting potential compliance risks
Ad agency creative review
Requests for Proposals (RFPs)
Contract reviews and negotiation
Video production (recruitment and internal software training)
Health & wellness
Summary: During four-month project for one of Southern California’s leading healthcare providers, facilitated last stage of website redesign launch, liaising with the external website developer and internal teams.
Digital marketing and communications
Content and branding migration
Technical functionality and UX
SaaS integrations including scheduling, interactive map, and patient portal
Partnering on HIPAA compliance and terms of use
Beta testing across devices
style & culture
Summary: SOP project for a style and culture-driven branded merchandise company.
Operations and communications
Assessment of SOP cloud solutions
Customized solution to align with needs
Project management
Discovery interviews with 15+ departments
Documents review and migration (processes, procedures, training, compliance, etc.)
Process and governance revisions
Consolidation of KPIs and other performance documents
Final executive report
style / health & wellness
Summary: Built marketing department infrastructure, and planned and executed D2C and B2B multi-channel marketing strategy for this $1B global corporation’s product launch across North America.
Multi-channel marketing and communications
Product launch strategy and execution with wellness messaging
E-commerce website redesign (English/French), SEO, and SaaS integrations
Digital marketing and retargeting
Lead generation, email, and social media campaigns
Analytics and reporting
Content creative direction
Direct mail and collateral production
Promotions, public relations, and trade shows
Sales support for 500+ retailers
Operations
Built scalable marketing department infrastructure
In-house and vendor hiring including contract negotiations
Evaluated and refined call center, telemarketing, and customer service processes
Launched assets website for sales team and retail partners
Collaborated on proprietary app for order tracking
Budgets, reporting, and contract negotiations
style & culture
Summary: Developed and implemented revitalization and awareness strategy for this Hollywood entertainment union representing over a thousand film and television costume designers.
Multi-channel marketing and communications
Executive board presentations
Requests for Proposals (RFPs)
Rebranding strategy and implementation
Website redesign guidance and content migration
New retired members (legacy) portal integration
Social media, publicity and promotions
Industry events support
Magazine redesign, writing, editing, and member interviews
Creative direction, photo and video production
Budgets, reporting, and vendor contracts
style / health & wellness
Summary: Leading the remote and in-house marketing team, developed and executed D2C and B2B strategies for existing and new product launches for this international fashion-forward medical apparel company.
Multi-channel marketing and communications
Product launch strategy and execution
New creative strategy for existing lines
E-commerce website migration with mobile optimization and fulfillment app
Digital marketing, email, and social media campaigns
Lead generation and customer loyalty programs
Retail sales support for 1000+ international retailers
Research, analytics and reporting
Photo shoot production
Operations
Gap analysis and employee assessments
Direct and staffing agency hires
Training and mentoring
Evaluation and revision of department processes
Implementation of project management and workflow SaaS apps
Budgets, reporting, and vendor contract negotiations