I have liaised with developers and internal teams at this large community hospital on multiple enterprise-level platform upgrades, third-party apps, creative direction, audience-appropriate copywriting, compliance (HIPAA, ADA, disclosures), and SEO for its main website, among other strategic digital initiatives. Additionally, I recommended moving careers content into a new career-focused microsite, shown here. Services included strategy, design brief, creative direction, copywriting, video production, and jobs portal integration. Result: The Careers strategy has successfully provided job candidates a more streamlined navigational path for career-focused information, benefits, hospital culture, and job openings. Optimized content resulted in top-ranking Internet search results and measurable increases in targeted engagement.

Hired as a launch consultant by Exer, a fast-growing urgent care company, I liaised with external developers, internal teams, and third-party vendors to help ensure a successful website launch. Services included facilitating document and asset management, migrating content, assessing app integrations, consulting with the legal team on disclosures and HIPAA requirements, and beta-testing technical functionality. Apps included virtual care, an interactive map (60+ locations), patient scheduling, and a patient portal. Result: Scalable, upgraded, and compliant functionality—including real-time availability and a streamlined scheduling process—increased customer satisfaction, met Exer’s strategic goal to improve patient experience and services, and ultimately helped drive higher revenue for the business.

I steered and executed this microsite, working with the developer and land use consultant to ensure that the Los Angeles community where the development is being built was informed as the project moved through the city’s approval process. It was also used by the consultant when making presentations to officials. My services included creative direction, copy editing, corporate story writing, disclosures, and a downloadable and printed Fact Sheet. Result:‍ The carefully-designed microsite aligned with the developer’s corporate branding, conveyed the quality of the project, and showcased the visually appealing architecture, landscaping, and high-end features. The offline materials were designed in continuity with the site, each providing a fast, seamless method for community feedback.

When I developed a new website for Ghost Sedan’s VIP transportation and tour service, the strategy was to improve customer UX/UI, provide maintenance flexibility, and boost brand reputation. Services included creative direction, copyediting, partial asset migration from another platform, new visual content, an economical booking system for reservations, SEO, and maintenance tutorials for the in-house team. Result: The upgraded design, visuals, and copy has improved the company’s brand image in alignment with its luxury vehicles and tour offerings, positioning it as a premiere VIP service in Southern California. The enhanced navigation for mobile users, cost-effective booking functionality across transportation and tour segments, and self-maintenance has reduced website operating costs and helped drive business growth.

Working with the executive team of Macedonia Community Development Corporation, a small nonprofit community organization serving the Greater Watts area of Los Angeles, I developed a new website, among other solutions to meet their marketing and operations objectives. Services included digital strategy, creative direction, copyediting, apps integrations, and SEO. Result: Before implementation, the organization had a very small footprint. Afterward, their online presence and connection to the community was substantially improved with on-target branding, donation functionality, streamlined workshop scheduling, search rankings, and higher than average e-newsletter performance, among other improvements.

I was hired by the executive board of Homeowners of Encino, a small nonprofit community organization, to recommend and implement a new online presence. For a decade, they had relied on a temporary website and non-branded emails to communicate with their members. To modernize their technology with a limited budget, I developed a focused digital strategy, and moved their website onto an all-in-one platform with app integrations (donations, memberships, email contact consolidation), and an e-newsletter. Result: The website’s upgraded design, visuals, and content has substantially enhanced the organization’s reputation in the community. The apps have streamlined donations and memberships, and the monthly e-newsletter consistently performs better than the nonprofit average for open and click-thru rates.

This website has been designed and pre-built as an affordable option for medical offices, mental health practices, or other health care professionals, and includes full customization of copy, images, and pages. Other optional features include a chatbot, and third-party app integrations for HIPAA compliant emails, scheduling, and patient medical records. Get in touch for more information.