testimonials
“Gina’s depth of knowledge and experience in advertising, marketing, public relations, and the digital space, combined with her leadership and project management skills, was invaluable in stewarding a seven-figure request for proposal process for an integrated advertising creative, media and public relations firm for our organization. She deciphered our needs as a cultural destination, while demonstrating strong communication skills. Acting as a liaison between the agencies and our team, she maintained a high level of neutrality and integrity that was essential throughout the process. I have worked with a number of consultants over the years, and I found Gina to be easy to work with, committed to professionalism, flexible when necessary, and dedicated to a successful outcome.” - Kait H., Vice President, Marketing & Communications
“Gina creates marketing program strategy, plans, positioning, and campaigns, and has a “design eye” working with image-makers who she can expertly manage on a client’s behalf. She is great at presenting marketing information…and does an excellent job at identifying, compiling and communicating metrics. She works well in all environmental cultures, working very quickly but can slow it down for organizations that are larger and need more decision time. She also works well with individuals at various levels in the organization - can train an administrative assistant or work out overall marketing strategy with executives. Gina is project-management driven, very organized and reliable, and will deliver as promised.” - Pegi M., Foundation President, Executive Board Consultant
“Gina has worked on many projects as a consultant and when the need arose, stepped into the role as interim marketing vice president, an integral member of our leadership team. Originally hired to evaluate our e-commerce website, she successfully migrated it to a new platform and upgraded the mobile experience. She also recommended and implemented a cloud-based project management system for the marketing department to improve workflow, and worked with our IT department on a company-wide marketing request app. While leading the marketing department, she played a key role in growing our e-commerce and b-2-b sales. Responsible for strategy and implementation across all digital and offline platforms, including promotional programs, she oversaw brand direction for existing lines and three launches, resulting in revenue growth and increased brand awareness. Her technology skills, in-depth knowledge of the creative process, and ability to find optimal solutions - combined with enthusiasm, self-motivation, and dedication - have exceeded my expectations.” - Jeremy H., Chief Operating Officer
“Although we’re a global organization, our operations just began in North America and Gina was instrumental in getting us successfully off the ground. Initially hired to work on communications and direct marketing, as our company grew rapidly, she quickly stepped into several other leading multi-channel roles. She oversaw a number of important North American initiatives including the launch of a retailer asset website, social media presence, digital SEM and SEO campaigns, and co-brand advertising. She also created departmental infrastructure, helped streamline reporting, saved the company tens of thousands of dollars in print costs, and developed new processes for internal and external teams. By leveraging varied experience, infinite energy and an upbeat character, she is ideal for wearing so many hats. I’m confident Gina will make an immediate and positive impact on your organization.” - Chris H., President
“As a digital strategist, Gina has been an instrumental thought partner - from leading software/developer identification, to guiding the creative design process, ensuring high functionality and performance, and delivering a best-in-class user experience. She has brought remarkable skills sets: multichannel digital marketing prowess (strategy, execution, analysis), a creative eye for website design, talent in messaging and content development, and technical expertise. She has also been a joy to work with: thoughtful, professional, organized and efficient. Gina is a true gem.” - Jaclyn G., Director Marketing & Communications
“Gina was terrific at strategy, execution, and bridging various opinions among our Executive Board, helping guide us on a number of important communication initiatives. One initiative included an RFP and execution of a new logo and identity that helped revitalize the Guild’s brand. She was skilled at drilling down and identifying how to capture audiences, which resulted in a redesign of the website with greatly improved visitor engagement, and the launch of a much needed Legacy microsite. She also raised international awareness in the press and through social media, and supported important sponsorship events. All of this elevated our organization’s standing among our members, industry peers, and the general public. Without question, I recommend Gina for any marketing and communication project that demands results, professionalism, and collaboration.” - Jacqueline S., Executive Board of Trustees