Strategic Marketing, Communications, and Operations Solutions with an Emphasis on Digital
Published writer, guest speaker, and mentor
"It's technology married with liberal arts, married with the humanities, that yields us the results that make our hearts sing." - Steve Jobs
case study: LOS ANGELES zoo & botanical gardens
Six month comprehensive review and search for an advertising and public relations agency, including internal processes and goals analysis, request for proposals, and agency presentations...
case study: valley presbyterian
Marketing, communications, and operations consulting, including strategy, gap analyses, RFPs, website redesigns, patient-centered content, recruitment and training videos…
case study: nda client
SOP project for branded merchandise company including organizational strategy, customized cloud solution, content migration, key performance documentation, and governance…
case study: costume designers guild
Revitalization strategy and execution including a new identity, website with membership portals, magazine redesign, writing and editing articles, social media, and publicity…
Content examples: health & wellness, and style & culture
Published writer, editor and visual creator for print and digital, including editorial, website copy, and photo and video production, specializing in Health & Wellness, and Style & Culture…
case study: exer urgent care
Facilitated website redesign launch with cross-functional teams including written and visual content migration, SaaS apps integrations, compliance guidance, and beta testing…
case study: studio moderna
Built marketing department infrastructure, executed marketing and operational strategy for innovative product launch, including e-commerce, campaigns, and customer service…
case study: koi medical apparel
Led in-house team in international D2C / B2B multi-channel marketing strategy for product launches and existing lines, and implemented operations improvements…